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Bleublancrouge, Sponsorium launch Fieldtrip
By Adnews Staff
Bleublancrouge and Sponsorium, both based in Montreal, have launched a new joint initiative called Fieldtrip. The service is aimed at brands undertaking sponsorships. It includes sponsorship program auditing, optimization and benchmarking components, accessed via an online interface.
"In a period of growth in sponsorships, companies want to have a clear picture and better understand the return on their objectives," said Simon Cazelais, vice-president of account services at Bleublancrouge. "They want to further explore the data behind sponsorship programs to make better adjustments and optimize and reinvent their initiatives. Our association with Sponsorium was completely natural, since we have already worked together on several strategic projects in North America."