Study: Most influential brands in Canada
The Toronto-based Institute of Communication Agencies has released the results of its fourth annual survey of the most influential brands in Canada. Google was named the most influential brand in the country for the third year. Positions two through ten were held by Microsoft, Facebook, Apple, YouTube, Walmart, Visa, Tim Hortons, Samsung and President's Choice. Samsung is the only new entry on the list for 2014. MasterCard is the only brand from 2013 to fall off the list this year. The report also recognized Netflix, Twitter and LG as the brands that acquired the biggest gains in influence in 2014.
The study, conducted by Ipsos Reid, consisted of an online survey of 5,70 adult Canadians. The study asked respondents to rate brands according to five elements of influence: corporate citizenship, engagement, presence, trustworthiness and perceived edginess.
"Brands have influence and in many cases, that influence has changed our world," said Steve Levy, chief operating officer of Ipsos Reid Canada. "We've once again measured the various drivers of influence; which brand is the most trustworthy, has the most presence, or is most engaging. More importantly, we're able to see some trends and changes brands exert over Canadians, which gives brands something we can measure."