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WestJet redesigns in-flight magazine

Calgary-based airline WestJet will introduce a rebranding of its in-flight magazine this month. The publication, formerly called Up, will be renamed WestJet Magazine. The rebranding will also include a new visual style and a new website at <http://www.westjetmagazine.com>. The content will continue to cover topics relating to travel, destinations and trip experiences. The new website will make use of more images, an enhanced navigation system, a series of destination guides and a more capable search function.

"It was essential to give WestJet guests the most seamless, inspiring, accessible experience possible, because that's what they've come to expect," said Pritha Kalar, associate publisher of the magazine. "We're extremely proud of the new design, which is contemporary, highly visual and really expresses the passion and excitement of travel."

WestJet Magazine is produced by RedPoint Media & Marketing Solutions of Calgary.

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