Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Prairie Toyota Dealers begin Call of the Tundra contest

The Toyota Dealers Advertising Association (Prairie Zone) has resumed a contest promotion called “Call of the Tundra.” Similar to a contest of the same name conducted by the organization last year, the initiative is aimed at male outdoor enthusiasts. Participants must pick up a ballot at a Toyota dealership, then enter online at <>. Five winners will receive four-day fishing trips for two at Selwyn Lake Lodge in Saskatchewan. While there, the winners will participate in a fishing derby that will be filmed by Global Television. The winner of the derby will receive either a Toyota Tundra or Tacoma. The second-place finisher will win a Yamaha Kodiak ATV. The footage will be used as the basis for a branded 30-minute television program that will air on Global in October 2007 to promote next year’s contest. The initiative was developed by Venture Communications of Calgary. “Just holding a contest and shelling out prizes is no longer enough as a marketing tool,” said Venture vice-president Scott Richards. “This year’s Call of the Tundra is a prime example of Venture’s capabilities, using our synchronized approach with multiple platforms. It also shows how we leverage cooperation between partners and sponsors, with positive outcomes for all.”

« Back Next »

Related stories Comments