McDonald's, Dairy Farmers of Canada begin summer promotion
By Adnews Staff
Fast food chain McDonald's Canada has begun a summer promotion in association with Dairy Farmers of Canada. During the summer, the McDonald’s will display the organization’s blue cow logo on its soft serve ice cream cones and sundaes to indicate their use of 100% Canadian dairy products.
“The inclusion of the Blue Cow logo in our summer soft serve campaign advertisement is important, as we want Canadians to know that we're sourcing and supporting Canadian dairy that's part of the classic McDonald's soft serve they know and love,” said Jean-Guillaume Bertola, director of brand strategy at McDonald's Canada. “This relationship with Dairy Farmers of Canada is one of the many ways we are showcasing our commitment to our Canadian-based suppliers and farmers, and providing quality ingredients to our guests coast-to-coast.”