Innocean launches in-house video production unit
By Adnews Staff
Innocean Worldwide Canada of Toronto has added an in-house video production unit to its services. The unit will be headed by recently-hired video editor Mike Lynch. who will work with the agency’s art directors, copywriters and producers to develop video projects such as commercials, social media videos, case studies and others. Lynch was previously an assistant editor at School Editing. Prior to that, he was a visual effects editor at Intelligent Creatures and an in-house editor at Saatchi & Saatchi.
“The addition of a new video production team is an essential step towards strengthening our end-to-end creative production services,” said Sherry Gu, vice-president of production at Innocean. “The cross-departmental effort will allow us to deliver more value to our clients, while offering increased consistency in storytelling and better speed-to-market.”