Embr Events debuts BevTri division
By Adnews Staff
Embr Events has launched a new division called BevTri that will specialize in digital sampling services. The service is aimed particularly at alcoholic beverage brands, samples of which the company will deliver to consumers. Consumers must register and complete a survey that will allow clients to target a desired audience. Product samples will then be hand delivered to participants by promotional workers.
“The COVID-19 pandemic has made it impossible for beverage brands to achieve the critical liquid to lips touch point with consumers via traditional tactics,” said Zak Katz, executive director if Embr. “With BevTri, brands have a new, effective channel to reach an engaged audience of consumers at scale with the precision of a digital marketing campaign.”