Novus Canada launches rideshare advertising service
Toronto-based marketing services firm Novus Canada has launched a new service called Novus Extra that specializes in ad displays in rideshare vehicles. The company has signed an agreement with US-based Octopus Interactive that gives Novus the exclusive right to sell Octopus advertising inventory in Canada. The company specializes in interactive screens inside approximately 15,000 rideshare vehicles such as those used by Uber and Lyft.
“We want to bring our clients dynamic new opportunities to reach consumers on a local, targeted basis,” said Debbie Drutz, president of Novus Canada. “Novus was already one of the biggest buyers of out-of-home in Canada, but Extra is about taking that great scale and adding extra value for clients: Extra analytical horsepower in determining the most effective media outlets, extra opportunities for industry firsts, extra places and spaces that redefine what 'out-of-home' means in a dynamic consumer environment.”