Pizza Pizza adds Blue Cow logo to marketing
By Adnews Staff
Fast food chain Pizza Pizza has formed a promotional agreement with Dairy Farmers of Canada. The organization’s Blue Cow logo will now appear as part of some Pizza Pizza marketing campaigns nationally. The logo is intended to convey that the cheese used on the pizzas is made of Canadian milk. The initiative began in Ontario this spring and will roll out to all Pizza Pizza and Pizza 73 locations in Canada later this year.
“Customers know the Blue Cow and now they can support Canadian farmers by grabbing a slice of their favourite pizza,” said Adrian Fuoco, vice-president of marketing at Pizza Pizza. “Canadian owned and operated since 1967, Pizza Pizza is a homegrown success story, enriching the livelihoods of over 700 local franchisees, and the Blue Cow reaffirms our strong ties to hardworking Canadian farmers and small business owners.”