Engine Media buys Sideqik
By Adnews Staff
Toronto-based Engine Media Holdings, a company specializing in competitive video game events, has acquired Sideqik of Atlanta, a firm specializing in influencer marketing. According to Engine Media, the acquisition will enhance its data and media capabilities, as well as its social media presence. Sideqik will be integrated with Stream Hatchet, a division of Engine Media, to offer audience measurement, media assessment and brand agreements with gamers and influencers. Engine Media will purchase Sideqik with 427,000 common shares.
“With a holistic view of content coming from gaming, live-streaming and social media platforms, along with audience insights on viewership, engagement, sentiment and demographics, Engine's integrated data solution will now sit in a league of its own,” said Tom Rogers, executive chairman of Engine Media. “With this deal, we can now greatly expand our data and analytics business and we are positioned more broadly to attract media and marketing dollars.”