Purolator begins national campaign
By Adnews Staff
Courier company Purolator began a new national advertising campaign yesterday. The campaign continues to use the themes from last year's “Out of the Ordinary” campaign, created by Publicis, to demonstrate the company’s ability to handle unusual shipping needs. Three print ads will run in business, logistics and manufacturing publications. Each ad features a picture of a hard-to-ship item: a bag of popcorn, a toy robot and the Grey Cup trophy. The television commercial depicts a customer who needs to ship voodoo dolls. The campaign will run through the fall.
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