Rogers begins Blue Jays campaign
By Rob Bale
Rogers of Toronto has begun an advertising campaign timed to coincide with the Toronto Blue Jays participation in the Major League Baseball World Series championship. The national campaign, called “Bring It Home,” was developed in collaboration with Publicis Canada. The creative depicts the team as a symbol of national pride. The creative features fans of the team in bars from various Canadian cities. The campaign consists of television, out-of-home and social media advertising, as well as in-game broadcast elements and prize giveaways.
“This is more than a baseball campaign, it’s a national rallying cry,” said Vini Dalvi, chief creative officer at Publicis Canada. “From coast to coast to coast, the Blue Jays are Canada’s team, and with Rogers behind them, the story naturally stretches as far as the country does. It’s about belonging, pride and showing the world what home really means.”