Sleep Country conducts anniversary campaign
By Derek Winkler
Mattress and bedding retailer Sleep Country Canada is conducting an advertising campaign to coincide with its 30th anniversary. It includes a commercial featuring company co-founder Christine Magee, who appeared in the chain’s advertising in the 1990s. The campaign, developed by Publicis Canada, includes television, connected television and digital advertising, as well as public relations by North Strategic.
“For our 30th anniversary, we wanted to create a campaign that was more than just a look back for Sleep Country,” said Nuno Bamberg, senior vice-president of brand and marketing at Sleep Country Canada. “We wanted to reconnect with the roots of our brand, blending the retro vibes of the 90s with fresh creativity. This campaign is about taking our customers on a journey through time, back to where it all began, and sharing that nostalgia with them.”