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Sleep Country signs promo deal with Andreescu

Mattress retail chain Sleep Country Canada has signed a promotional agreement with tennis player Bianca Andreescu. The promotion will include a television and digital ad campaign called “There’s No Dream Without Sleep.” In the creative, Andreescu will highlight how “sleep is the fuel that powers your day.” According to the company, this is its first promotional agreement of this kind.

“We are on a mission to elevate sleep as a key pillar of health and wellbeing,” said Stewart Schaefer, president of Sleep Country Canada. “We are so proud to team up with Bianca to awaken Canadians to the power of sleep. Understanding that Bianca prioritizes her sleep and places as much importance on it as her diet, exercise and training, reinforces how important sleep is to world-class athletes and everyday Canadians alike. Sleep is the catalyst to a happier and healthier life and enables us all to achieve our own personal dreams.”

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