Vital Proteins conducts new campaign
By Adnews Staff
Nutritional supplement company Vital Proteins has begun a new advertising campaign in Canada featuring actress Jennifer Aniston. Aniston recently joined Vital Proteins as chief creative officer and spokesperson for the brand. The campaign depicts the ways in which Aniston incorporates the products into her “wellness journey.” It consists of television commercials, online video and social media content. Vital Proteins is a subsidiary of Nestlé Health Science.
“We're really excited to welcome Jen and her valued perspective to the Vital team,” said Kurt Seidensticker, CEO of Vital Proteins. “We've all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic. We are teaming up together to inspire the world to live healthy and more vibrant lives.”