Onlia conducts social media campaign
By Adnews Staff
Toronto-based insurance company Onlia has begun a social media campaign intended to attract consumers to its Safe and Sound magazine and clarify how insurance works in Ontario. Developed in-house in collaboration with Lookout, the campaign consists of six 15-second online videos that use 3D animation to illustrate topics such as how an automobile insurance premium is calculated, how dog breeds affects home insurance and other. These are being accompanied by static ads on Facebook, Instagram and Twitter. Media work is being conducted by Media Experts.
“‘Demystifying Insurance’ infuses new age and surrealist elements as symbols of the confusion and ambiguity people have with insurance,” said Dan Tablas, creative lead at Onlia. “By creating a colourful playful world that’s unique to Onlia, we’re able to educate customers through a unique creative lens.”