Familiprix begins Plan to Stay in Shape Today campaign
Quebec drug store chain Familiprix has begun a television campaign to promote its "Plan to Stay in Shape Today" program. The program consists of a series of free publications that offer advice on maintaining and improving health. The campaign, developed by LXB Communication Marketing, will air until March on Radio-Canada and Télé-Québec. The first commercial promotes the company's "Healthy Weight" program. Media planning and buying was handled by Carat "The Familiprix team of healthcare professionals and LXB are always on the lookout for new developments and information to enhance the PSST programs," said Manon Deschênes, accounts supervisor at LXB. "The kits and guides they develop feature simple, complete, up-to-date information, making them unique and innovative."