Clear Channel Outdoor Canada installs new displays at Toronto airport
Clear Channel Outdoor Canada has installed a new out-of-home advertising display at Pearson Airport in Toronto. The installation includes two 103-inch high-definition plasma displays, as well as two touch-screen displays. The large screens carry static ads and full motion commercials, while the smaller screens offer information on departures, ATM and washroom locations, and retailer information such as electronic coupon distribution in various languages. "These networked displays will provide venue owners with the most sophisticated wayfinding and promotional platform to drive retail revenues, and at the same time offer the large-format broadcast quality digital out-of-home medium that so many advertisers are seeking today," said John Jory, president of Clear Channel Outdoor Canada.