Familiprix begins new campaign
By Adnews Staff
Quebec pharmacy chain Familiprix broke a new advertising campaign on Oct. 1 using the theme, "Outbreak of Low Prices." The campaign includes television commercials and web videos, as well as radio, print, in-store and online advertising. It was developed by LXB Communication Marketing with media handled by Carat. "On the creative level, the TV side relies on hands and lab coats, reminding the public that professionals are there for them at Familiprix," said Jean Bissonnette, creative director at LXB. "These hands react to propositions issued in a fun and engaging, yet totally unexpected manner. Furthermore, this approach allows us to shoot as many productions as the market demands in a glimpse of time. The same principle is also derived on the web and with the various print ads."