Scotiabank conducts hockey campaign
By Adnews Staff
Scotiabank has begun a new advertising campaign in support of its Scotia Hockey Club program. The campaign, developed by Bensimon Byrne, consists of seven television commercials, a theatre commercial, transit advertising, in-bank materials and ads in Air Canada Centre in Toronto. The creative features NHL hockey player Jarome Iginla and Olympic hockey player Cassie Campbell.
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