Onlia, Young Drivers ready joint promotion
By Adnews Staff
Insurance company Onlia Holding will conduct a promotion in collaboration with driving instruction company Young Drivers of Canada at the 2020 Canadian International AutoShow. The promotion will take the form of a trivia game called “Play It Safe,” intended to raise awareness of road safety skills. Attendees of the show can instantly win instant cash prizes or Young Drivers gifts cards. Players will also be entered into a draw for a year of Onlia home and auto insurance. The Canadian International AutoShow will take place in Toronto from Feb. 14 to 23.
“People come to the AutoShow to see new technology and innovation from their favourite automotive manufacturers,” said Pieter Louter, CEO of Onlia Canada. “They can touch and feel the road experience first-hand, imagining themselves on the road driving. We want to bring the same excitement and stimulation to road safety among this engaged group of road users with the ‘Play it Safe’ trivia game. In true Onlia fashion, we believe in rewarding people for positive road safety knowledge and behaviour, so there's a host of great prizes to win.”