Astral Out-of-Home adds to Montreal inventory
Astral Out-of-Home is in the process of adding 14 new structures to its MegaColumn inventory in downtown Montreal. The 18-foot-tall structures will feature two backlit advertising faces. They will be installed in May. "Our elegant new MegaColumns perfectly complement the refined architecture of downtown Montreal," said Luc Sabbatini, president of Astral Out-of-Home. "Their strategic locations will make it possible to reach highly sought-after demographic groups, dedicated shoppers, active business people, lovers of culture and students on the lookout for new trends. At street level, the MegaColumn is Montreal's most prestigious and impressive out-of-home format."