Toronto-based SoCast, formerly Supernova Interactive, has launched a new social media service called SoCast SRM. The service, aimed at the entertainment industry, includes the management of social networking activities, community building, consumer engagement and analytics. "The uniqueness of the SoCast brand is that it is 100% focused on the entertainment industry," said Elliott Hurst, CEO of SoCast. "SRM shouldn't only be about brand engagement, it should be about measured ROI. This focus allows us to tangibly help increase ad revenue and improve ratings for our clients."