Lipton and Best Health begin joint promotion
By Adnews Staff
The Pepsi-Lipton Partnership is promoting the launch of a new product called Lipton Sparkling Green Tea with a campaign in the summer issue of Best Health magazine. The effort includes a two-step cover and a website. The campaign also includes a contest for a diamond bracelet worth $5,000. "Best Health readers are always on the lookout for information and new products that will fit into their 'healthy lifestyles,'" said Larry Thomas, vice-president and publisher of Reader's Digest. "Lipton Sparkling Green Tea is a perfect example of an innovative product in this category. The eye-catching two-step cover will make a huge statement, capture the imagination of our readers, and the contest will be a big driver to besthealthmag.ca."