Virgin Mobile Canada begins hook up campaign
By Adnews Staff
Virgin Mobile Canada has begun a new advertising campaign for the holiday season. The campaign, which uses the tagline, "Hook up Fearlessly," promotes the company's 30-day trial program. The creative depicts couples in romantic situations in settings such as a parking lot, an elevator and an office. The campaign includes television, out-of-home, print and online advertising. The initiative also includes street posters of angel wings. Consumers who take pictures of themselves in front of the wings and submit it to the company's Facebook page will be entered into a draw for a BlackBerry Curve and a year of service. "Tis the season to hook up," said Nathan Rosenberg, chief marketing officer at Virgin Mobile Canada. "Whether it's with a hot new lover or a sexy new mobile phone company, Canadians seem to be on the lookout for something fresh and exciting for the holidays. People are looking for the power of the mobile phone hook up, and we're here to deliver it to them."