Epsilon Targeting debuts IInfluencer program
By Adnews Staff
Icom, a division of Dallas-based Epsilon Targeting, has launched a program called IInfluencer in Canada. The word-of-mouth program is intended to reach influential consumers in various categories. The program is currently operating in a pilot phase on behalf of Reckitt Benckiser's Air Wick line of air fresheners. "This program demonstrates a new approach to consumer engagement," said Brian Rainey, president of Epsilon Targeting. "We are uniquely positioned to identify these lucrative influencers and effectively engage them with a tailored message strategy, across multiple channels, thus driving measurable results. With unparalleled data assets powering this offering, our pilot program demonstrates the opportunities and success that brands can achieve with the IInfluencer program."