Much Digital Studios conducts three campaigns
By Adnews Staff
Much Digital Studios of Toronto has signed a series of agreements to conduct branded content promotions aimed at young consumers. Puma, Bell and Virgin Mobile Canada will conduct on-air, online and mobile promotions featuring custom content integration.
The Puma campaign will feature Much Digital Studios personality Melissa Merk in a series of three fitness-themed videos. These will begin running on Sept. 1 during the show Playlist, as well as online at <http://www.much.com.foreverfaster>. The initiative will also include a contest component.
The Bell promotion began today and focuses on students living in off-campus housing. Consumers who send a message to Much via Twitter using a campaign hashtag will be entered into a draw for one year of Bell Fibe Internet service and $1,000 to spend on housing upgrades. Online personality Tasha Leelyn will appear in videos about improving off-campus housing units, while musician Tyler Shaw will tour two unusual student housing spaces in Ontario.
The Virgin Mobile campaign focused on summer music festivals sponsored by the company. Videos featuring three online personalities highlighted the benefits to concert-goers of joining the company's loyalty program. The effort included branded videos on-air and online.
"Much is known for creating impactful youth-targeted opportunities for brands in Canada, and now with Much Digital Studios, brands are able to explore multiple genres, all while continuing to engage with Much's loyal audience," said Dave Caporicci, managing director of brand partnerships at Bell Media. "These three activations are just the beginning of the opportunities Much Digital Studios can offer to new and existing partners."
Specialty television channel Much is a division of Bell Media.