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Bell Media signs deal with Influicity
By Adnews Staff
Bell Media has formed an agreement with Influicity of Toronto via which Bell will be the exclusive Canadian broadcaster with access to Influicity's influencer program management system. Bell Media will use this agreement to offer its clients social influence components as part of their marketing campaigns. Bell Media will continue to operate its own influencer development program, Much Digital Studios.
"Given our success with Much Digital Studios, we were looking to expand our footprint in the social influencer world to include our other brands," said Alyson Walker, vice-president of brand partnerships. "The Influicity platform offers the most benefits for our advertisers by giving them the ability to connect, measure and collaborate with 100% of social influencers globally."