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Amdocs retains LP/AD
By Adnews Staff
Missouri-based software company Amdocs has hired LP/AD of Toronto to undertake a rebranding initiative. The company specializes in software and services for communications and media companies. The assignment includes a new visual identity for the company and associated branding support.
"Amdocs is a very large organization with a broad portfolio and a history dating back more than three decades," said Gary Miles, chief marketing officer at Amdocs. "Capturing the essence of who we are as an organization and how we want to communicate this story to the industry required experience and the ability to apply relevant critical thinking. The LP/AD team delivered on this and brought the creative spark which we saw was the right fit."