Puma Canada retains Zulu Alpha Kilo
Athletic footwear company Puma Canada has hired Zulu Alpha Kilo of Toronto for a one-year project. No details of the assignment are available, except that the project will showcase Puma as as sports and lifestyle brand. Zulu Alpha Kilo won the project in a review involving an unknown number of firms. "From the moment we stepped into the agency we felt that Zulu had a great energy," said Sheila Roberts, marketing director at Puma. "We came away from our meetings feeling that they really understood the Puma brand."