Sharp Electronics hires Hill & Knowlton
By Adnews Staff
Sharp Electronics of Canada has retained Hill & Knowlton Canada of Toronto as its public relations agency of record. The firm won the account in a competitive review process involving an unknown number of contenders. Hill & Knowlton will provide public relations and communications services to Sharp's consumer business division, with a special focus on the Aquos television brand and the company's line of air purifiers. "At Sharp, we are focused on delivering product and service innovation in a rapidly-changing electronics technology industry," said Chris Matto, senior brand manager in the consumer products division at Sharp. "We believe Hill & Knowlton is equally innovative and creative. Their enthusiasm, professionalism and years of technology PR experience make them a perfect fit for us."