Hill & Knowlton Canada has rebranded itself as Hill+Knowlton Strategies. The new name is intended to convey an emphasis on strategic communications advice "informed by research and insight and built upon a rich heritage of strong counsel." The change is a result of a brand exercise that the company undertook in December. "While it's rare for companies to change their brand names, we're excited about what this repositioning means to the future of our business,” said Mike Coates, president and CEO of the firm in Canada. "The addition of 'Strategies' is not just a polishing of our long-respected and well-established company name, it is also a better reflection of the work we already do for our clients in Canada."