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Quesada Burritos & Tacos begins fitness campaign
Toronto-based fast food chain Quesada Burritos & Tacos has begun a promotion called "Trotter's Tips." The social media and in-store promotion features a collection of health advice from fitness and nutrition personality Kathleen Trotter. The advice will be posted to the company's website and social media channels, as well as displayed in its 45 locations nationally. These will be accompanied by online videos demonstrating various forms of exercise.
"Trotter's Tips is about sharing information that could help make someone's life a little happier and healthier," said Steve Gill, CEO of the company. "Kathleen is so knowledgeable but she also has a relatable and encouraging style we think will resonate with Canadians thinking about healthier choices."
The campaign was developed by Field Day and includes public relations activities from V & Co. PR & Marketing Communications.