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Toronto Symphony Orchestra sends more work to Field Day
By Adnews Staff
The Toronto Symphony Orchestra has hired Field Day of Toronto to develop positioning and advertising for the concert programmes for its 2013 season. The assignment also includes the development of a theme and a range of collateral materials for the 2014 season. Field Day won the account based on its previous work for the orchestra, producing creative for its 2012 performances of Handel's Messiah.
"Our goal is to engage both current TSO patrons and attract new audiences," said Field Day president Andrew Arntfield, president of Field Day. "A Mozart piano concerto is a different experience than a Tchaikovsky symphony, and it's important for us to clarify the unique emotional appeal of each type of concert. Consumers need to know what to expect and how the performance will make them feel."