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Coaching Association of Canada hires Field Day

The Coaching Association of Canada has retained Toronto-based Field Day to develop an online learning program intended to educate Canadian coaches about sport-related brain injury. The program, called "Making Head Way," includes interactive tests that are specific to football, soccer, snowboarding, freestyle skiing and speed skating, as well as a non-sport-specific version. Field Day has developed the branding for the program, as well as a series of approximately 400 animated videos depicting sports scenarios. The testing content was developed by medical experts and sport injury educators. The programming was performed by Keypoint Learning.

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