Field Day develops brain injury campaign
Four national non-profit organizations have retained Field Day of Toronto to develop a communication program intended to raise awareness of sports-related brain injury and concussion. The participating organizations are ThinkFirst Canada, the Canadian Centre for Ethics in Sports, the Coaching Association of Canada and Hockey Canada. Field Day won the account in a request-for-proposals process involving an unknown number of agencies. The assignment includes research, branding and outreach work. "Sports-related concussion is getting a great deal of attention at the moment, and rightly so," said Andrew Arntfield, president of Field Day. "But the increased attention sometimes brings with it inconsistent messages and misinformation. Our goal is to create a clear, consistent and evidence-based communication platform that can be delivered by everyone from sports organizations to coaches, educators, health professionals and community leaders."