International elections provider Dominion Voting has undertaken a rebranding initiative, developed by Shape vs Colour of Toronto. The new brand identity includes a new logo, website, sales materials and office design. The ballot box logo is intended to communicate the company's tie to the history of the election process. "Shape vs Colour runs a small yet very innovative design firm," said John Poulos, CEO of Dominion Voting. "They brought new ideas to the table. If I were to describe them as a team I would say that they are collaborative, creative and fun."