CRTC publishes regulations on loud TV ads
By Adnews Staff
The Canadian Radio-television and Telecommunications Commission has published its final regulations requiring Canadian broadcasters and broadcasting distributors to control the loudness of television commercials by Sept. 1. The regulations require broadcasters to adhere to the standards of the Advanced Television Systems Committee for measuring and controlling television signals, thereby minimizing fluctuations in loudness between programming and commercials. Broadcasters are also responsible for maintaining the volume of programs. "The rules we published bring us a step closer to our goal of eliminating loud TV ads," said Leonard Katz, acting chairman of the CRTC. "We have every expectation that the industry will take the necessary steps to meet our deadline and provide relief to viewers."