Microsoft Canada hires Veritas Communications
Microsoft Canada has retained Veritas Communications of Toronto as its public relations agency of record. The assignment will have a particular focus on "influencer marketing and communications." It also includes media relations and activation support for all of Microsoft's enterprise and consumer product lines, including Windows 8, Windows Phone, Surface, Xbox, Office, cloud technology and Windows Azure. "Microsoft Canada could not be more thrilled to welcome Veritas Communications aboard to help us elevate awareness and excitement about the power of Microsoft services and devices to connect Canadians with the passions they hold," said Chitra Anand, public relations lead at Microsoft Canada. "This is a pivotal period of transition for Microsoft as we shift our business and revitalize our story. We look forward to working with a company like Veritas to help shape that story and engage with Canadians across the country." The account was previously held by High Road Communications.