Toronto-based Maverick Public Relations has undertaken a rebranding initiative. The agency has modified its name to Maverick, adopted a new logo and constructed a new website at <http://www.wearemaverick.com>. The changes are intended to portray the company as a provider of a broader range of marketing communications services, such as event management, crisis management, product launches and social media activities. "We dropped PR from the brand, but not from the core of what we still do," said Julie Rusciolelli, founder and president of the agency. "Too many people in our industry and marketing in general equate PR with media relations, and we do so much more than shop around news stories. We create valuable brands by delivering unique and creative communications campaigns at every consumer or stakeholder touch point."
In related news, Maverick has recently been hired by Richtree Natural Market Restaurants. The company will open a new 450-seat restaurant at the Toronto Eaton Centre this summer. The assignment includes marketing communications for the launch, including creative, a coupon program, promotions, public relations and events.