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Toronto2015 redesigns website
By Adnews Staff
The Toronto 2015 Pan Am/Parapan Am Games Organizing Committee has debuted a new website for the upcoming event at Toronto2015.org. The new site, developed by Fuse Marketing Group of Toronto in collaboration with Soft Gravity, is intended to be more user-friendly and better adapted to mobile devices. The content, in English, French and Spanish, includes photo galleries, videos, athlete profiles, feature stories, information about the 51 sports that will be contested and behind-the-scenes material.
"TO2015 challenged us to aim very high," said Fuse president Stephen Brown. "We knew we wanted to create innovative ways to engage not only with the athletes and visitors coming to Toronto, but also the vast global audience who follow these sports. That's why we have used forward-thinking technology and communications strategies to position Toronto2015.org as its audience grows as the games approach."