Sponsorship roundup
By Adnews Staff
The Toronto 2015 Pan Am/Parapan Am Games Organizing Committee has signed Pattison Outdoor Advertising of Mississauga as its official out-of-home advertising sponsor. Pattison will provide media space for a national campaign that will promote the event's tickets, merchandise and related events. Media will include street posters, digital and static billboards, transit advertising and ads in office buildings and shopping malls. "The unparalleled reach of our out-of-home advertising means transit riders, commuters, pedestrians and shoppers across the country will know that Toronto is set to welcome some of the world's best athletes in just 874 days," said Randy Otto, CEO of Pattison Outdoor Advertising. "As an official supplier of TO2015, we're building on our commitment to drive support and public interest in our Canadian athletes."
BMW Group Canada has signed a new agreement with the Canadian Olympic Committee to sponsor the Canadian Olympic team for the next four years. The agreement will run through the Sochi 2014 and Rio 2016 winter and summer games. "The BMW Group, a company focused on performance and innovation, is the perfect partner for the Canadian Olympic Team, whose athletes strive for peak performance in every competition," said Eduardo Villaverde, president and CEO of BMW Group Canada. "Over the next four years, we look forward to creating innovative programs that provide substantial financial support to Canadian athletes. Our retailers look forward to this as well. They will be a major force in our overall contributions and programming."