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F. Menard hires Lg2boutique
By Adnews Staff
Quebec hog breeding and processing company F. Ménard has retained Lg2boutique of Montreal to create new branding. The assignment includes the creation of an overall brand for the company's breeding, processing and sales units, which previously operated under the names F. Ménard, Agromex and Boucherie 235. Additional brand elements include a new logo, imagery and colour scheme. The branding is intended to depict the company's innovation, products and heritage. "The brand positioning that emerged following weeks of company analysis was 'Innovating for Quality - A Family Tradition,'" said Penelope Fournier, director of design strategy at the agency. "It was only natural that the name F. Ménard became the official signature that covered breeding, processing and the butcher shop."