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Montreal Olympic Park introduces new branding

Olympic Park in Montreal recently retained Lg2boutique, also based in Montreal, to develop new branding for the facility to coincide with its upcoming 40th anniversary. The branding is intended to present the site as a destination for residents of Montreal and Quebec, as well as for tourists. The work includes a new logo that is intended to recall the venue's sports heritage. Four colours are used in the new materials, representing the four installations at the site: the Stadium, Tower, Esplanade and Sports Centre. The new branding is being introduced with a publicity campaign that highlights these four locations, while seeking to recall the enthusiasm of the 1976 Olympic Games.

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