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Mercedes-Benz Vans conducts national Sprinter campaign
By Adnews Staff
Mercedes-Benz Vans Canada began a national business-to-business campaign last month promoting its 2014 line of Sprinter vans. The campaign, developed by The Cargo Agency of Toronto, consists of print advertising in trade publications, supported with web materials at <http://www.thesprinter.ca>, online ads, social media activities, digital collateral materials and dealer initiatives. The new website section, in English and French, depicts various scenarios in which a Sprinter van can be useful to a small business. The full site offers information about the range of vehicles and various online shopping tools and calculators.
"We believe the engaging, digital nature of this campaign will make a strong connection with Mercedes-Benz Sprinter's audience," said Miki Velemirovich, manager of Mercedes-Benz Vans Canada. "We're not only launching the all-new Sprinter product but, with Cargo's help, we're continuing to build a strong, trusted brand for Mercedes-Benz Vans in Canada, which entered this market just three years ago."