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Xylitol Canada hires High View Communications

Xylitol Canada, maker of the sweetening product Xyla, has retained High View Communications of Toronto as its public relations agency. The firm will work to promote the sweetener and Xylitol's range of 50 sugar-free products.

"Now that our Xyla brand of xylitol is in thousands of retail locations across North America, it's time Canadians knew more about the many benefits of xylitol and why Xyla, which is made from sustainable North American hardwood, is far and away the industry leader," said Andrew Reid, president and CEO of Xylitol Canada. "We are delighted to be working with High View Communications to help tell the Xyla story and let Canadians know about this amazing all natural sugar alternative."

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