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Ivanhoe Cambridge conducts Throwaway Thursday promotion
By Adnews Staff
Toronto-based shopping mall operator Ivanhoe Cambridge has begun a promotion called "Throwaway Thursday" to support the upcoming Black Friday sales at its properties. Today, 24 participating malls in Ontario, Quebec and Nova Scotia will distribute branded bags that consumers will be encouraged to fill with clothing donations and drop off on Friday when they come in for the sales. The first 200 consumers to donate at each mall will receive a free gift card.
"Throwaway Thursday is a way to put our own spin on a day that every other retailer is talking about at this time," said Joanne Ross, director of regional marketing at Ivanhoe Cambridge. "It speaks to the incredible deals you'll be able to get at our shopping centres, but also reminds people that this season is also about giving."
The campaign includes in-mall sinage, radio advertising and display ads. The initiative was developed by John St. of Toronto.