Cineplex Media launches new DOOH service
By Adnews Staff
Cineplex Media of Toronto has launched a digital out-of-home media programmatic advertising buying program. Cineplex will now offer an inventory of digital screens at shopping malls nationally via approximately 40 participating programmatic demand-side services. This inventory is available at approximately 65 malls operated by property management companies Oxford, Ivanhoe Cambridge, Park Royal Mall and Morguard. Cineplex will now handle sales representation for these displays.
“What differentiates Cineplex Media’s strategy is the unique technology powering this launch from our in-house development teams,” said Vanessa Benfield, senior vice-president of sales and business development at Cineplex Media. “We are committed to providing our clients with efficient and flexible access to our premium media inventory and, understanding that we are in a challenging time, provide marketers with tools to quickly adapt campaigns to the evolving landscape.”