Torstar, Golf Town buy ScoreGolf
By Adnews Staff
Toronto-based publisher Torstar and golf retailer Golf Town have formed a partnership to acquire ScoreGolf Magazine from Canadian Controlled Media Communications. The deal includes all ScoreGolf content and related assets, including the ScoreGolf.com website as well as television and video content. ScoreGolf publisher Kim Locke will continue to head the magazine and website.
“We are pleased to partner with Golf Town to acquire ScoreGolf,” said Michael Beckerman, chief client officer at Torstar. “The golfer demographic is highly sought after by the advertising community and we can now develop integrated opportunities for advertisers to reach that audience. We will also be elevating our editorial commitment to golf across our properties, including daily and community newspapers, and digital assets, as well as exploring ways to include golf related forums at VerticalScope and Chinese-language Sing Tao.”