Promotional merchandise company Accolade Reaction Promotion Group, based in Vaughn, ON, has rebranded itself as Accolade Promotion Group. The modifications include a new logo, website and blog, as well an increased social media presence on Twitter and Facebook. "We are excited to kick off 2012 with a new look," said general manager Dan Craig. "The re-launch is about better aligning our brand with the key reasons our clients work with us; creativity, fresh ideas, great customer service, quality and integrity." Accolade Promotion Group is a division of Golf Town and is wholly owned by Omers Private Equity.